Wednesday, February 15, 2012

Tone Deaf in Michigan

Mitt Romney is running an ad in Michigan right now where he is driving through a Michigan neighborhood. He talks about growing up in Michigan and attending the yearly Auto Show with his father. The add takes a decided turn then when he continues to attack President Obama and the liberals.

In other interviews Romney has made clear that he felt that the bailout of the auto industry was a bad idea, and thus that Obama made a bad decision in doing so.

Romney has to win the nomination before he can move to the center. Clearly bashing Obama is a road map to winning Conservative votes. That said the longer he hangs out on the right the harder it will be for him to win back independents in a General Election.

Going into Michigan and doing anything other than celebrating the revivial of the American car industry would be political suicide with independent voters. We all know that Romney has to win to fight another day.

Still it would seem to me that it would be wiser to run an ad acknowledging confidence in Detroit and American workers and stating that the best was yet to come under a Romney administration.

It is expected that Romney will continue to spend millions to take out Rick Santorum. Clearly the best defense is a good offense to Mr. Romney. Sooner or later however, he is going to have to come back to the center. The question is will it be too late.

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